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Owning your online storefront has eight key benefits:

1. Direct, personalized communication with your customers

2. Improved customer loyalty and retention

3. Full access to customer information (email, browsing/purchase history)

4. Faster dispute resolution

5. Optimized business decisions, operations, products and services

6. Keep 100% of your sales revenue (instead of splitting it with third parties)

7. Resilience against copycat companies and products

8. Complete business autonomy (you set the rules)

It’s important to note that building a direct sales channel has its own difficulties. Sales and marketing efforts will need to be internalized, as you won’t have a multi-billion dollar corporation doing it for you. It’s a lot of work, but the benefits are immense.

If your business is growing and you are looking to ride that momentum for the next 5-10 years, it’s imperative you future-proof your business by creating an avenue that connects you directly with your customers.

What does your long-term sales plan look like? How are you adapting to the era of digital commerce? Are you putting all of your eggs into one basket? Do you truly own and control your business operations? These are some questions to consider.

Why?

If you’re still on the fence about establishing a direct sales channel for your business, I implore you to ask yourself why you do what you do. What is the foundation for your drive as an Entrepreneur? Let me take a guess:

You started your own business because you wanted to break free from an overbearing system of rules to follow your passion. You became an Entrepreneur to control your own destiny, and to be able to look back after many years with fondness and pride and say, “I was able to build something great - out of nothing.”

So before going back to your daily grind, take a second to step back and assess whether your business has the appropriate foundations in place. A direct sales channel won’t guarantee the success of your business, but it will definitely improve your odds.