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How Mobile App can improve your business

In the modern world, the mobile application industry is taking over at a very fast rate. Mobile app in so many areas; social media, business, shopping, commerce and telecommunications.  Investing in mobile app development for your business is important for its growth. Here’s why;

Value Creation

Having a mobile app for your business boosts trust and confidence in your customers. It is researched that 93% of online retailers in the developed countries have at least one mobile app. In Kenya its estimated that 70% of online retailers have an app for their businesses since a large part of the society has access to the internet.  The mobile app development also makes businesses  more professional.

Improved customer service

When you get a good app developer, they will deliver an app that provides your customers with everything they need to know about your products. It also provides them a quick method of communication with your staff. The staff also get a chance to reply to the needs of your customers within no time. Your consumers will be able to make purchases, make mobile transactions, receive notifications on new products in the market, view new offers, do product reviews among other activities from the comfort of their homes.

Growth in sales via mobile transactions

In Kenya, the presence of services like M-pesa has helped the online commerce grow popular.  in recent researches, adoption of a mobile focused marketing approach for 450 companies resulted in a 75% increase in sales, with 40% of mobile sales coming from applications. Investing in app development in Kenya is a key factor to better sales.

Increased Customer Engagement

When a consumer uses a mobile app, it gives them an all-in-one experience with your business enjoying a one on one interaction with your business. On the other hand, clients can receive all the content you put on your site and therefore they can reach you easily. Efficient communication leads to a good relationship between your consumer and your business.

Brand Visibility

Mobile app development in the modern world can really push your brand. When an application lands on the android and iOS app stores,  there’s a chance that many potential customers who need the services you are offering will see it and  download it. A well developed and user friendly app will leave a permanent mark on your consumers and help build a reputable and a long lasting brand.

Realtime advertising

Anywhere a consumer is, whether at home, in the bus, or during work hours, a mobile app will let users access your business at a customer friendly place. The fact that your app is easily accessible and its used regularly, will always boost your business and brand therefore prompting them to make purchases.